The full details are at Choose Veg, and the project seems to have been financed by Mercy For Animals. They have a set of three posters, like the dog vs. cow one below, and they're up on the buses and subway cars of one of the busiest and largest mass transit systems in North America.
I think that's awesome. When I was living in downtown Toronto and working in Oshawa, doing a bicycle / Go Train trip to and from work, I started daydreaming about winning the lottery and funding a really "in your face" veggie poster campaign, with the posters plastered all over the train cars of Go Transit, forcing thousands of suburban commuters to read about factory farming, red meat & cancer, battery hens, commercial deep sea fishing, etc etc.
But - I always assumed that the large transit systems would never accept the ad campaign. I mean, they'll bombard you with chocolate bar ads and help contribute towards childhood obesity and heart attacks, but how many social justice ads do you ever see up on your local transit system? Not too many, and certainly none that are basically telling 97% of the population (i.e. all the omnivores) that they better open their eyes and make some serious decisions about what type of farming they'll support with their money.
So anyway - while Choose Veg and Mercy for Animals deserve some cudos for getting this project going, I think we also need to congratulate the TTC for actually accepting the ad campaign. I wonder how helpful it was that a couple of high profile city councilors are vegetarians??
